part of the luxury group PPR 's Gucci brand represents operating in the Chinese market is becoming increasingly difficult , the competition has become increasingly fierce. Gucci is all cones in addition to outside the Louis Vuitton brand 's second-largest luxury brand , which represents the third quarter of this year, revenue grew only 7% , compared to 12% in the first quarter and second quarter, 10 percent had been downward trend.
Gucci brand represents operating in the Chinese market is becoming increasingly difficult
Gucci is not the only one drop in sales of the brand ,lv2013包包型錄, LVMH Group, the fashion and leather goods sales have shown a downward trend , the first three -quarter sales grew by only 5%.
Mulberry and Burberry brand has released the industry and report significant downtrend so many people speculate the trend of luxury good is about to reach the end of three years . China has been the largest sales market for luxury goods , but over the past few months, the Chinese government began to fight against government officials,Government officials to combat consumption of luxury goods group PPR Gucci luxury brand sales fell 【, luxury consumption, while China's economic growth rate slows to a large extent affect the sales of luxury goods . In the first-tier cities , luxury goods very competitive, while second-tier cities became stationed in these luxury brands competing in the market . Gucci 's sales in the Chinese market has been showing double-digit growth, but the growth rate of the third quarter have decreased significantly.
and PPR , the sale of its Redcats brands also intense ongoing initiatives , PPR Group decided to focus entirely on the development of luxury brands , will operate the CD and books Redcats brands excluded from the group .
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